Taco Bueno
Carne Asada Fiesta Campaign Look & Feel
Date night? Better with steak. Birthday? Well, yes, steak. Bar mitzvah. Steak obviously. If it’s worth celebrating, it’s worth showing up with Taco Bueno’s new Carne Asada. This campaign sought to make use of an excess of meat that Taco Bueno needed to get out to consumers. I used bright colors, fun and playful graphic elements to fully portrait the dynamic fiesta concept.
Margarita Campaign Look & Feel
Taco Bueno has a legacy of serving the highest quality, most flavorful, and authentic Tex Mex food. By adding high-quality Frozen Margaritas to their menu, they want to expand the appeal among heavy fast-food diners that don't have Bueno on the consideration set. I used cool refreshing colors to highlight the product and get an immediate sense of the taste supported by simple illustrations.
Email Design
Taco Bueno targets their audience through weekly emails which are both informative and sales-oriented. I’m using the Taco Bueno brand colors and add flourish-like graphic elements to make the design fun and dynamic. I’m adding a hand-drawn shadow to highlight the product photography and the liveliness vibe of the brand.
