Rebranding

Fresh Brothers is a California pizza chain with a premium product — but the branding wasn't keeping up.

Founded in 2008 by the Goldberg brothers, the brand needed a refresh that felt elevated without losing its recognition. The challenge: evolve it, don't replace it.

I kept close to the existing brand while introducing warm, product-forward colors and playful typography to bring the energy and dynamism the brand deserved.

Creative Director: Alan Reynolds