Rebranding Project

Fresh Brothers is a chain of pizza joints that operate out of Southern California. Founded by the Goldberg brothers in 2008, Fresh Brothers is all about putting a California twist on traditional pizza.

With Fresh Brothers being a high-end pizza brand, the branding didn’t reflect this. The ask for the refreshment was to stay close to the current brand as they wanted it to still be recognizable, but make it look more elevated and refreshed. Therefore I chose warm colors to highlight to product and playful typography in order to add to the dynamic.