Packaging Project

The brief was simple: make it unexpected.

This fruity summer beer series draws inspiration from the bold patterns and psychedelic energy of the '60s and '70s. Think funky color palettes, playful illustrations, and a few surprises along the way — like hop graphics doubling as the leaves of pineapples, grapes, and oranges. The typography is loud, retro, and unapologetically fun. Every detail nods to the era while keeping it fresh.