Packaging Project

The brief here was to create something unexpected and fun. This project contains a fruity summer beer selection inspired by ’60s and ‘70s design patterns.

I used funky colors and illustrations with surprising elements. For example. I created a hop graphic to illustrate the leaves of the pineapple, grapes, and oranges. The font is bold, playful, and has a retro vibe with fits with the ‘60 and 70’s theme.