Campaign & Branding Project

Campaign to raise awareness among a younger generation about tinnitus and Noise-Induced Hearing Loss (NIHL) as a result of listing to loud music.

While younger people (18-40) are the majority of people who will suffer from the consequences of unprotected listing to loud music, places where earplugs can be bought are usually not targeted to this audience. With this campaign, I wanted to specifically focus on this demographic and create an intriguing, modern campaign. The idea behind the design is that while you are surrounded by noise and music, earplugs will give you the chance to focus and create a better listening experience. Based on that, I came up with the tagline ‘only hear what matters’ — so basically, you’ll always be able to hear what matters.