Hashh
Branding, Packaging
& Art Direction
Late nights hit different. So does the food.
Hashh is a brand built for those in-between hours — when thoughts get lucid, conversations get deep, and your munchies deserve something worthy of the moment. Weird, genius, late-night vibes, Hashh serves stacked and loaded tots designed to take you somewhere profound.
The design matches the energy: vibrant digital colors, edgy visuals, and a lucid aesthetic that puts you right there in the moment — whether you are or not.
Tots are just the beginning.
The goal here was to design packaging options for the client that ranges from a cost-effective to a more high-end and elevated approach. The client ended up choosing the more playful and cost-effective approach using fun stickers on carton packaging.
Product Photography
