Hashh
Branding, packaging, and art direction for a virtual kitchen project of a well-known fast-food chain.
There’s something about staying up late at night that enhances our taste buds. Or maybe that was the joint. Whatever it is wafting through the air, we like it. Thoughts are more lucid, dreamy, and our moments of realization are profound. Or, so it seems that way. We’re like realizing things, and the first thing we want to do is share them with whoever’s around. We’re kinda weird, kinda genius, and kinda in a place that can only really be appreciated if you’re like there too, man.
We’re hashh and having profound potato thoughts. We want to blow your mind and take you to a higher spiritual awakening where tots are just the beginning. We’re trying to get you to have a moment with your munchies, and our stacked and loaded tots might just take you to a place where you’ll feel enlightened to stay up late more often.
For this project, we used vibrant digital colors with an edgy lucid design approach.
The goal here was to design packaging options for the client that ranges from a cost-effective to a more high-end and elevated approach. The client ended up choosing the more playful and cost-effective approach using fun stickers on carton packaging.
Product Photography
