MWW needed a brand identity that could keep pace with its ambition.

The challenge was range. MWW produces a constant stream of assets for clients across wildly different industries, each with its own audience, tone, and context. The existing identity couldn't stretch that far without losing coherence. On top of that, a sister brand needed to live inside the same system, sharing a visual foundation while keeping its own distinct voice.

I led the redesign end to end, from initial concepts through presenting and aligning with key stakeholders across the company. The result is a versatile, modular design system built to flex across a wide variety of assets and audiences without breaking apart. It scales across both sister brands, giving the whole family a cohesive, updated look while letting each one stay recognizably itself.

Production assistance: Carlos Cano & Eugenia Villalpando